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More than a Slipper.
Comfort | Security | Form
ICONS
is all about extreme comfort.
Purpose driven solutions through the synergy of performance and style.
Bold shape, blocking, & colors drives the creation of TNF's future iconography
EXPLORATION IN COMFORT.
MOUNTAIN
CAMPSITE
CITY
THE TOOLBOX.
CUSHIONED MIDSOLE
COMFORT UPPER
UTILITY DRIVEN BLOCKING
TNF DNA.
SHAPE
Drives comfort
COLOR
Enhances visibility
BLOCKING
Informs durability
DESIGN CODES.
FORM
ICONIC COLOR
Color is a central part of a brand's identity. TNF has a rich history of color, spanning more than 50 years as a technical outdoor brand. The North Face's iconic colors are pulled from our design legacy and represent a powerful visual trigger, especially when paired with the black and white brand blocking.
CONCEPT.
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