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More than a Slipper.

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Comfort | Security | Form

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ICONS

is all about  extreme comfort. 

Purpose driven solutions through the synergy of performance and style.

Bold  shape, blocking, & colors  drives the creation of TNF's future iconography

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EXPLORATION IN COMFORT.

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MOUNTAIN

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 CAMPSITE 

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 CITY 

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THE TOOLBOX. 

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 CUSHIONED   MIDSOLE 

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 COMFORT   UPPER 

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 UTILITY DRIVEN   BLOCKING 

TNF DNA.

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SHAPE

Drives comfort

COLOR

Enhances visibility

BLOCKING

Informs durability 

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DESIGN CODES.

FORM

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 ICONIC COLOR 

Color is a central part of a brand's identity. TNF has a rich history of color, spanning more than 50 years as a technical outdoor brand. The North Face's iconic colors are pulled from our design legacy and represent a powerful visual trigger, especially when paired with the black and white brand blocking. 

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CONCEPT.

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